A selection of graphics I designed during my internship with Aramark to promote marketing initiatives and events across print, social media, and digital display. In this role, I assisted the Senior District Marketing Manager with project planning, execution, and day-to-day logistical support.

AT A GLANCE

EXAM CRAM

Overview

Print, digital, and social marketing assets for Exam Cram - an annual series of student support event hosted by the Aramark dining facilities. This campaign was the first to utilize the new Wilmington branch's brand refresh

Challenge

My priority was to introduce the new brand guide created by senior Aramark designers and execute the accompanying brand goals while keeping the event details clear and inviting for busy students to clock at a glance.

Campaign Visual Identity

I embraced the energetic new colors and fonts as the base in the visual identity design, choosing additional motifs to fit the desired moral boosting theme for this specific event series.

Print, Digital, and Social Marketing