Lon Gundie is a U.S.-based brand specializing in custom sailing gear popular among competitive sailing teams. As part of Lon Gundie’s freelance design team, I have designed custom uniforms for over 70 teams around the world.

Starting with a team logo or flag, I establish a graphic direction based on the client’s input and develop multiple concepts for them to select from and refine. Research into team history and athletic wear trends informs each project, helping create designs that represent the team’s identity while maintaining Lon Gundie’s visual style.